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Area Newspapers


Daily Newspaper and Travel Guide
for Pecos Country of West Texas


Tuesday, August 17, 1999

Lady with green thumb enjoys sharing

Ruthie Carter, 71, of Pecos, has raised a garden of several vegetables including zucchini, squash, okra, tomatoes, beans, potatoes and corn, singlehandedly.

Carter also raised watermelon and cantaloupe.

She planted these by herself at 912 S. Oleander and said she had only one help, "God."

Carter shares her good fortune with her neighbors and friends at each harvest.

This has proved to be a God-given talent, according to Carter. She asked that her garden be abundant, and it was, she said.

Her advise to others who enjoy working in their gardens and who hope for a good crop, "With God all things are possible."

Beckham awarded certificate in banking

Lone Star Federal Land Bank Association has been awarded Certificate of Merit of the 1999 Farm Credit System for excellence in television advertisement and specialties by Farm Credit Council Services (FCCServices), Inc. according to Becki Whittington, National Educational Programs Manager.

Patti Beckham, the Association's Vice-President of Marketing and Communications received the award for their entry titled, "Building Your Dreams Today-Lone Rancher and Generations" and specialty entry of the Lone Star Federal Land Bank (jacket). These awards are considered a top honor among the BioStar Awards, which are bestowed annually by FCC Services, a subsidiary of the Farm Credit Council, the trade association for the National Farm Credit System.

According to Whittington, the 13-member judging panel selected information based on the entry's professional quality, creative originality, production execution and ultimate fulfillment of the objectives for which the entry was created and used to accomplish. The entries were judged relative to other entries received from Farm Credit Associations and Banks nationwide. Judges were selected for their education, experience and expertise in the areas of sales, marketing, public relations, media and web site technology.

The honor was presented to Patti Beckham, Vice President of Marketing and Communications at the System's Three-in-One Institute held recently in Denver, Colo. The institute brings over 200 Farm Credit professionals together for a conference focusing on knowledge, skills, and networking with other experts with over 36 professional and System speakers. Besides general sessions, there are four tracks on specific areas. These areas are Finance, Credit, Marketing, Human Resources and Technology.

The BioStar Awards are an annual part of the Marketing Track, according to Whittington. Named for the logo of the Farm Credit Systems, the BioStar Awards recognizes outstanding achievement. Two hundred and nineteen entries were part of the judging for the 1999 honors.

The personal interview with Beckham on the Lone Star Federal Land Bank Association brings tremendous pride home to the "Lone Star State." Beckham was raised in a West Texas town, Orla.

She rode a school bus one way 50 miles to attend school in Pecos. "Never did I dream living in Orla, would I be promoting a banking institution," she says. Her creativity comes from nothing to do in the small town and her mother always telling her to be creative and find something to do. It was tough in Orla. The opportunity of marketing has been a great success and allowed Beckham to grow in her career with the Land Bank.

She began her career with the Land Bank as clerical assistant and throughout her 16 years of service she was promoted to Office Manager, Officer Supervisor and has been Vice President of Market and Communications for the past 18 months. She also serves as Corporate Secretary for the association. For approximately two years prior to marketing Beckham attended several seminars and Farm Credit Council Institutes keeping updated on marketing issues for the future.

Beckham gives credit to her current Board of Directors and former Chief Executive Officer, Jackie Eubanks for believing in her abilities and capabilities to put forth the necessary and constant promotion of the association.

Beckham feels marketing is always looking to the next vision. Where to go, what to do, how to explore. You can't stop or you will get run over. A marketing person is always thinking and getting outside the box.

The Lone Star Federal Land Bank Association has been developed through several mergers taking time to build relationships, offices, exploring and making decisions to the best interest of the stockholders.

Beckham states, "promoting this association comes natural." The association has nine office locations and all of the personnel in each location are the utmost professional and tenured employees any banking institution could find anywhere. "These employees are promoted as stars" says Beckham. They know the business of the farmers and ranchers, agribusiness's, and rural homes. It's not hard to promote Rural America when your people know what they are talking about. They positively would not have been in the business since 1917, and they believe in the Land Bank.

Beckham states their territory is approximately 500 miles long and she tries to touch each county, working with television, radio, newspaper, exhibit booth, and contacts with Realtors. However, her opinion is that every Board member, employee and stockholder is a marketing person for the association. It takes all of us to make what the association is today.

It is with "Texas Pride" she brings these honors home to the Lone Star State serving 33 counties in the association territory in Borden, Kent, Mitchell, Nolan, Scurry, Fisher, Taylor, Shackelford, Stephens, Throckmorton, Young, Eastland, Palo Pinto, Erath, Parker, Hood, Somervell, Johnson, Tarrant, Dallas Wise, Cooke, Grayson, Denton, Fannin, Delta, Lamar, Red River, Titus, Camp Morris, Bowie and Cass counties.

The nine office locations are Paris, New Boston, Denton, Sherman, Weatherford, Cleburne, Stephenville, Abilene and Sweetwater.

Fort Davis plans program

No entrance fee will be charged at Fort Davis National Historic Site on Wednesday, Aug. 25 in commemoration of the founding of the National Park Service on that day in 1916.

Over the Labor Day weekend at the national historic site, various interpreters in living history attire will staff restored buildings.

The day after Labor Day, on Tuesday, Sept. 7, the park will return to its winter hours, 8 a.m. to 5 p.m. The park's new 15-minute video will continue to play every half hour throughout the day, except when the dress retreat audio program plays, or upon special request.

Mark your calendar for Columbus Day weekend. On Saturday, Oct. 9, another entrance-free day at the park, the Fort will host its annual Friends of Fort Davis NHS Festival. Besides scores of living history demonstrators, this year's festival will feature a 10th Calvary Buffalo Soldiers' reenactment group from Nicodeums, Kansas.

For more information about visiting Fort Davis NHS, call 915-426-3224, ext. 20, or write to P.O. Box 1456, Fort Davis, Tx. 79734, or see the park website at

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Pecos Enterprise
York M. "Smokey" Briggs, Publisher
Division of Buckner News Alliance, Inc.

324 S. Cedar St., Pecos, TX 79772
Phone 915-445-5475, FAX 915-445-4321

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Copyright 1999 by Pecos Enterprise