Advertising

Pecos Enterprise and Pecos Free Press

Your partners in business

We want to sell you an effective ad

Advertising is a tool used to accomplish an objective.
To help design the right tool for the job, we need to know what your objectives are.
Let us know what your budget is and then let's roll up our sleeves and get down to creating the most effective advertising possible within that budget.

ROP RATES

Inches per month	Rate
Up to 30 inches	7.55
31.5-62 inches	7.47
63-100 inches	7.37
101-133 inches	7.29
134-266 inches	7.21
267-541 inches	7.13
542-750	7.03
751-1041 inches	6.95
One Color	$85
Full Color	$250

Special rates apply for repeat ads.

Mechanical Requirements

Digital files preferred: TIFF, PDF, InDesign, Photoshop, JPEG, JPG.
MAC and PC platforms accepted.
Media types/transport method: CDROM, AdSend, e-mail news@pecos.net
Photo composition
Offset printing
Halftone screen: 85 lines recommended
Web width: 27 inches
Press folder cutoff: 22 3/4 inches

Standard Page Specifications

6 columns by 21 1/2 inches 129 column inches per page
Printed dimensions: 13 inches wide x 21 1/2 inches deep
Column width = 2 1/16 inches
Double truck width = 26 3/4 inches

Tabloid Specifications

5 columns by 13 inches = 65 column inches
Printed dimensions = 1- 13/16 x 13
Double truck width = 22 5/8 inches

Preprint Rates - $70 per thousand inserts.

Pecos Enterprise - Paid circulation of 2,000 each Tuesday and Friday
Pecos Free Press - Free circulation of 3700. Thrown to every household in Reeves County on Sunday

How to write clear, concise copy that sells

Describe your merchandise in terms of benefits for the reader
Give complete, specific information
Use simple, me-to-you language
Tell the reader to buy now

Creating layouts that attract customers

Make your ad easy to follow
Strive for an uncluttered look
Be generous with white space
Make the artwork show a benefit
Allow for a sizable illustration

Contact Christina Bitolas at 432-445-5475, email news@pecos.net